Request for a client-facing feasibility study using Generative Design
You are employed by one of the major consultancies (e.g. McKinsey & Company, BCG, PA Consulting) and have been tasked with undertaking a feasibility study for one of their clients (see options below). You have one week of chargeable time (40 hrs). As part of the submission, you are required to complete a timesheet with 30 min intervals accounted for.
Your hourly charge rate as a junior consultant is £180/hr.
You are required to produce a 10-page report. For each section you should succinctly
describe your approach/method, any assumptions you have made and preliminary
findings/results. The major tasks include:
• Review the client and their current portfolio and identify any industry drivers/trends relevant to them.
• Establish, summarise and prioritise potential opportunities/benefits of Generative
Design for the client including design/redesign.
• Select one or more areas/opportunities and undertake some more in-depth analysis
using a Generative Design tool.
• Evaluate your results and critically appraise them.
• Draw recommendations for the client, identify the next steps which might include
timescale, cost and expected benefits.

DETAILED ASSIGNMENT

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