International Marketing

3 – 4 pages, Double-spaced, Cite your research and data (intext and reference page).References must include three (3) peer-reviewed journal articles.

TD 3 – Geely Electric Cars

China is making strides in the electric car industry. Read the article link below and respond to the following:

1. Select any three marketing concepts discsussed in the course and APPLY to the Greely Electric car scenario. Be specific.

2. What are the major challenges confronting the electric car industry?

Include outside (non-textbook) references/citations to support your discussion. Follow the SafeAssign guidelines.

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