Main focus: Chapter 12- Innovation and Corporate Entrepreneurship
You are encouraged to go beyond the information provided in the case (library sources, recent
news articles about the company) when drafting your strategic analysis.
1. What competitive strategies did leadership adopt to turn Samsung around? How did Yun
Jong Yong change the business strategy? (Chapter 5 Business level strategies; Chapter
3-4 developing internal resources and capabilities)
2. What is the corporate strategy of Samsung? (Chapter 6: Diversification) How has this
strategy helped with their strategic goals?
3. What approach does Samsung’s leadership have regarding innovation? How has
Samsung been able to manage its innovation process? (Chapter 12 Types of innovation,
managing innovation, challenges)
4. What are the key issues ahead, and what is your recommendation for Samsung going
forward?

DETAILED ASSIGNMENT

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