Marketing Management: MGT201
Assignment Questions:
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Think about the various soft drinks that you know from the local market and chose any 3 out of that (g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words)
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Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
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What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
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Describe one method that you may use to gather primary research on prospective locations.
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As per your understanding which kind of research you should make first? Why?
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