MGT-325: Management of Technology
MGT-325: Management of Technology
Assignment 3
Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.
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What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution?
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Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently?
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What factors led iTunes to be successful?
4. How do you think a move away from owning music led to record-setting music revenues?
SAMPLE ASSIGNMENT