What forces in the industry environment might affect Starbucks’ choice of strategy?
Questions:
1. What forces in the industry environment might affect Starbucks’ choice of strategy?
(Chapter 2)
2. What is Starbucks’ international strategy (refer to the four options we covered in class)? How
do they approach the two opposing pressures of local adaptation vs. cost reduction?
(Chapter 7)
3. What entry strategy has Starbucks used internationally in different markets as discussed in
the case? (Chapter 7 – entry modes)
4. Should Tata Starbucks modify its international strategy for the Indian market? (Chapter 7)
DETAILED ASSIGNMENT
