Marketing Question

Chick-Fil-A

Please visit:

https://www.chick-fil-a.com/About/Who-We-Are (Links to an external site.) and

https://www.ispot.tv/brands/7vX/chick-fil-a (Links to an external site.) for a sample of TV commercials to discuss the effectiveness of the campaign.

Virgin Atlantic Airways

See the attached file for the award-winning Virgin Atlantic Airways advertising campaign. Critically evaluate the campaign’s goals, target market, message content, and execution style.

SAMPLE ASSIGNMENT
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