Management class
1. Apply concepts from Chapter 6 to your company. The main questions you should address
include:
a.Is the company diversified? If so, is it relatedly diversified or unrelatedly so?
b. Is it vertically integrated?
c.Is the company involved in any strategic alliances, including equity investments or joint
ventures?
d. How do your responses to a-c make sense in terms of adding corporate value to your
company?
Strategic Management: Text and Cases 9th Edition
978-1259813955
Company is Starbucks
SAMPLE ASSIGNMENT