Management class

1. Apply concepts from Chapter 6 to your company. The main questions you should address

include:

a.Is the company diversified? If so, is it relatedly diversified or unrelatedly so?

b. Is it vertically integrated?

c.Is the company involved in any strategic alliances, including equity investments or joint

ventures?

d. How do your responses to a-c make sense in terms of adding corporate value to your

company?

Strategic Management: Text and Cases 9th Edition

978-1259813955

Company is Starbucks

SAMPLE ASSIGNMENT
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