MGT404:MARKETING
- Describe the components of a bootstrap marketing plan and explain the benefits of preparing one.
- Explain how small businesses can pinpoint their target markets.
- Explain how to determine customer needs through market research.
- Outline the steps in the market research process.
- Describe the bootstrap marketing strategies on which a small business can build a competitive edge in the marketplace.
- Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.
6.2 Action Required:
- Watch the short video at the following link:
https://www.youtube.com/watch?v=fluSAYgnLasbe
6.3 Test your Knowledge (Question):
- What is the value of market research to the small business owner?
6.4 Instructions
- Answer the question available in the “Test your Knowledge” section.
- Post your answer in the discussion board using the discussion link below
(Week 6: Interactive Learning Discussion
Writing a reference in APA format
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MGT404
6.1 Learning Outcomes:
- Illustrate the research design and measurement issues associated with evaluating organization development (OD) interventions. (MLO 9.1)
6.2 Action Required:
- Required Readings:
Chapter 9: Evaluating and Institutionalizing OD Interventions.
TEXTBOOK: Cummings, T., & Worley, C. (2015). Organization development and change. (10th ed.). Stamford, CT: Cengage Learning. ISBN#: 13 9781133190455 (print), ISBN#: 13 9781285800967 (e-text).
- Recommended Readings:
Church, A. H. (2017). The art and science of evaluating organization development interventions. Od Practitioner, 49(2), 26-35.
The Art and Science of Evaluating OD Interventions
Head, T. C., & Sorensen Jr., P. F. (2005). The Evaluation of Organization Development Interventions: An Empirical Study. Organization Development Journal, 23(1), 40–55.
6.3 Test your Knowledge (Question):
- Discuss some of the issues faced by organizations in Evaluating OD Interventions.
6.4 Instructions
Post your answer in the discussion board using the discussion link below (Week6: Interactive learning Discussion)
Writing a reference in APA format
