• Describe the components of a bootstrap marketing plan and explain the benefits of preparing one.
  • Explain how small businesses can pinpoint their target markets.
  • Explain how to determine customer needs through market research.
  • Outline the steps in the market research process.
  • Describe the bootstrap marketing strategies on which a small business can build a competitive edge in the marketplace.
  • Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.


6.2 Action Required:

  • Watch the short video at the following link:


6.3 Test your Knowledge (Question):


  • What is the value of market research to the small business owner?


6.4 Instructions


  • Answer the question available in the “Test your Knowledge” section.
  • Post your answer in the discussion board using the discussion link below

(Week 6: Interactive Learning Discussion


Writing a reference in APA format



6.1 Learning Outcomes:

  • Illustrate the research design and measurement issues associated with evaluating organization development (OD) interventions. (MLO 9.1)

6.2 Action Required:

  • Required Readings:

Chapter 9: Evaluating and Institutionalizing OD Interventions.

TEXTBOOK: Cummings, T., & Worley, C. (2015). Organization development and change. (10th ed.). Stamford, CT: Cengage Learning. ISBN#: 13 9781133190455 (print), ISBN#: 13 9781285800967 (e-text).

  • Recommended Readings:

Church, A. H. (2017). The art and science of evaluating organization development interventions. Od Practitioner, 49(2), 26-35.‏

The Art and Science of Evaluating OD Interventions

Head, T. C., & Sorensen Jr., P. F. (2005). The Evaluation of Organization Development Interventions: An Empirical Study. Organization Development Journal, 23(1), 40–55.

6.3 Test your Knowledge (Question):

  1. Discuss some of the issues faced by organizations in Evaluating OD Interventions.

6.4 Instructions

Post your answer in the discussion board using the discussion link below (Week6: Interactive learning Discussion)


Writing a reference in APA format


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