Discussion
After reading Chapter 3 – Part 2 Case: Caesars Entertainment (Wk3_Caesars.pdf located in this week’s module), create your initial post on the DQ 4 Discussion Board in response to the following questions (answer each question in 1-2 sentences unless otherwise specified):
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Where does the firm’s major revenue come from?
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Who are the firm’s most valuable customers?
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What types of customer data does Caesars gather?
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What does Caesars learn from the data that it collects via IT?
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Based on your answer to question 4 above, discuss what Caesars learns from the data impact its operation. Explain in 3-4 sentences (this question is worth 4 points).
DETAILED ASSIGNMENT
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