Managing Within Organizations, all institutions and businesses have a mission statement which guides their actions and tell the world why they exist.The business you hope to create in your business plan assignment will be no different. Here, you will begin to explore what sort of organization you will spend the rest of the semester planning. After reading your final submission, myself and your peers should have a concrete understanding about what your business will do, who it will serve, and why it exists. After you have answered these three questions, pull together two or three elements to form one well-worded sentence. This sentence should capture the essence or vision of your business — this sentence should be both concise and powerful. This is your mission statement —the statement or purpose that drives an organization.

Requirements:

• Describe the who, what, where, and how of your business

• Answer the following questions:

  • Who will be your potential primary clients or customers?

  • What will your potential clients or customers value most from you?

• Write a concise, descriptive and powerful mission statement for your organization

SAMPLE ASSIGNMENT

Sample-2