JRN4401 Discussion
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Refer to your textbook on pg. 160 (Chapter 7). Read or reread the “Local Research” Case Study, and briefly respond to the questions asked at the bottom.
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What is the one concept of Chapter 8 that you find the most applicable to your present or desired career? Explain your answer.
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As a consumer, what kind of internet and digital advertising is the most influential (pg. 207)? Which type of ad would most likely compel you to interact with it (i.e: click on it, purchase from it, read it, etc.)? Why?
SAMPLE ASSIGNMENT
