ECOM101 – E-commerce

1. Explain the current business e-commerce features 1 mark

• What are the current website features?

• What types of these features can be annoying to customers? Provide pictures.

• What can you do to improve the current features on the website?

2. Explain the business e-commerce process 1 marks

• Explain in detail all the steps from the time user enters the website until the final user buys a product.

• What can be improved in the process?

3. Site Design 5 marks

• Evaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.

  • What can be improved in the site design to be one of the most successful e-commerce websites?

4. Business software 1 marks

The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.

• Explain the different types of software used on the website to perform the current functionalities.

• What can be done to improve the software?

5. Payment and Security 5 marks

• What are the methods of payment available in the online store?

  • What other methods can be added? Explain why?

• What are the technologies used on the website to secure the online transactions?

  • What other technologies can be added? Explain why?

• What is the current privacy policy of the online store? Outline how the information is collected and used?

  • What can be added to the privacy policy? Explain why?

6. Categorize marketing and advertising strategy and method. 1 mark

• Explain the current online, offline, and social media marketing strategies of the e-commerce business?

• What can be done to improve the marketing aspects of the business?

DETAILED ASSIGNMENT

20201005165913ecom101_2020_21_group_project