WGBF-AM is a “local” station, playing primarily to the T population of approx. 15,000 and to a lesser extent, X County, with about the same number or residents.
WGBF-AM is a “local” station, playing primarily to the T population of approx. 15,000 and to a lesser extent, X County, with about the same number or residents.
WGBF-FM is an “oldies” station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wire, which their signal covers well.
T Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.
Group Two gets to be the new owners of WGBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?
Group Three gets to be the new owners of the X Messenger.
You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one—that’s entirely up to you.
SAMPLE ASSIGNMENT
