You will write a case study that demonstrates one form of unethical marketing. First, you need to conduct research to find out more about this form of marketing and to locate a good case study. Your research will help you find the following information, which you need for this assignment:

• A description of this type of unethical marketing strategy or issue

• An explanation of why this marketing strategy or issue is or could be considered an ethics issue

• A case study of this marketing strategy or issue. A case study is a real-life example of this marketing strategy or issue. It describes the circumstances, the people and organizations involved, what happened, and whether anything changed afterward. For example, did the organization change its marketing campaign? Did anyone go to jail? Was a new law created?

– The following online resources may be helpful in your research:

• “Code of Advertising.” Better Business Bureau,

  http://www.bbb.org/council/for-businesses/code-of-….

• “Marketing Ethics.” Wikipedia, http://en.wikipedia.org/wiki/Marketing_ethics.

“Statement of Ethics.” American Marketing Association, https://www.ama.org/AboutAMA/Pages/Statement-of-Et…