“The adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency.” Discuss the implications of this statement (from standardization/adaptation perspective).

QUESTION 1:

“The adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency.” Discuss the implications of this statement (from standardization/adaptation perspective). (250 words needed)

QUESTION 2:

Discuss the importance of international business services to total U.S. export trade. How do most U.S. service companies become international? Give some examples. (250 words needed)

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