Apple Inc: Managing a Global Supply Chain

Section 1 – Questions:

1. Review Apple’s supply chain for its iPhone product. What differences set it apart from competitors?

2. What are Apple’s key advantages in how it manages its supply chain operations? Support your analysis with data from the case.

3. What are the challenges that Apple faces in the future, and what are the implications for its supply chain?

4. As Jessica Grant, what recommendations would you make to the company’s Vice-President, Phillip Duchene, and why?

Apple Inc: Managing a Global Supply Chain

Section 2 – Questions

1. Are Apple’s core competencies imitable by other rivals? Why or why not? Are they durable and sustainable? Why or why not?

2. Would you expect Apple to remain a leader 10 years from now? Why or why not?

3. Given the current trade situation with China and the Covid-19 crisis what actions would you recommend to Tim Cook regarding Apple’s supply chain?

4. Are Apple’s capabilities sufficient to allow it to remain at the technological frontier? Why or why not? Are there any areas of weakness?

5. What are Apple’s core capabilities based on the case?