Global Marketing in a Digital Era (HPMK440-1)
Global Marketing in a Digital Era (HPMK440-1)
Conduct a comprehensive international marketing strategy for your selected country and product. Your strategy discussion must be in essay format and should address the following aspects:
1. Introduction to selected country:
1.1 Concise introduction as compiled in Formative Assessment 1 (FA1)
2. International STP
2.1 Compile a detailed marketing segmentation, targeting and positioning (STP) strategy for your selected country and product.
3. International product:
3.1 Outline the product elements of your chosen beverage in detail.
3.2 Argue standardisation versus adaptation for your product with motivation.
4. The place/ distribution: International distribution and logistics systems
4.1 Briefly describe the market entry strategy you intend to follow.
4.2 Elaborate on the role of channel members and channel management.
5. The promotion: International marketing communication
5.1 Select and discuss any four (4) international marketing communication tools that should be applied to promote your product.
5.2 Evaluate the use of standardisation or adaptation of your marketing communication. Select and motivate the best option for your product and country.
DETAILED ASSIGNMENT
