1. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

a .Chapter 1 – Why Is Marketing Management Important?

Learning Objectives:

1. Understand the meaning of the term “marketing.”

2. Explain the importance of marketing.

3. Introduce and provide an overview of the marketing management framework.

b. Chapter 2 – Customer Behavior

Learning Objectives:

1. Identify and describe the three phases of the purchase process.

2. Distinguish among the types of purchases for consumers and for businesses.

3. Understand the role of sensation and perception; learning, memory, and emotions; motivation; and attitudes and decision making in the purchase process.

Also, provide a graduate-level response to each of the following questions:

c. what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.

d. New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?