Market Analysis Report
Market Analysis Report
Positioning and Differentiation
Definition of Positioning (100 words)
Brief (one paragraph) description of the market (100-150 words)
Analysis of Current Positioning in the Market
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Current annual sales volume in dollars and/or units sold in the market
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Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
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Current price points of competitors
Projections for the Market
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Projected overall market growth rate for the next five years
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Projected changes to overall pricing in the market for the next five years
Recommended Position for JGJ Inc.
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Recommended position and points of differentiation for the JGJ Inc. offering
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Complete buyer profile of the target customer
Product Development and Market Demand
Product Development
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Key differentiating characteristics of the offering
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Analysis of demand in the market
Market Segment Demand
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Quantitative data used to determine projected demand
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Methodology used to determine demand
Internal and External Marketing Environments
Analysis of Key External Factors in the Market
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Porter’s five forces model
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Other macroenvironmental external factors
Required Internal Resources and Competencies to Compete in the Market
Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
DETAILED ASSIGNMENT
