i) Expanded Version of a Market Study (PPT)

• • The expanded version of a Market Study includes additional information on how to conduct a Market Study. There are also various graphs that you can use as templates for your Market Study.

  • Note that the additional information on this expanded version will NOT be tested in this course, but you will need to use this version to conduct your Market Study and probably to prepare for the CAHTA exam.

ii) Related Reports and Data files

• • You will need to use these reports and data files to conduct a Market Study.

iii) A Video for Market Breakdown and Comparable Market

• • This video explains how to create graphs for the “Market Breakdown” and “Comparable Market” sections in a Market Study by using the templates available in the Expanded Version of a Market Study.

iv) Market Study Samples

• • I posted a couple of Market Study samples.

v) Hotel Market Study Rubric

• • Your Market Study will be evaluated based on this rubric.

PART A—The First Half of a Market Study (90 points)

You will perform the first half of a Market Study:

1. Title, Table of Contents, map if desired and available – 3 slides

2. General Makeup – 4 slides (statistics, hotels of interest), tables, bar graphs

3. Current Statistics – 1 slide

4. Trended Data – 4 slides (Supply & Demand, Occ & ADR; actuals, % changes line graphs

5. Market Breakdown – 6 slides (S&D % changes, O&A % changes and actuals, Submarket and Class, possibly others, bar graphs)

Hotel Market Study (PART A) Structure:

• Contents should be summarized.

• PART A must be prepared in a Microsoft PowerPoint file (.pptx or .ppt)

• Minimum 18 slides; Maximum 20 slides.