BCO324 Cases in Marketing
BCO324 Cases in Marketing
Instructions and Grading Criteria
The document should be 2,500 words maximum and address the following points listed below.
Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;
Synopsis/Executive Summary
• Outline the purpose of the case study.
• Describe the field of research.
• Outline the issues and findings of the case study without the specific details.
• Identify the theory that will be used
Findings
• Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.
searching for the underlying problems
Discussion
• Summarise the major problem/s.
• Identify alternative solutions to this/these major problem/s.
• Briefly outline each alternative solution and evaluate its advantages and disadvantages
Graduate Program
Assessment Brief
Academic Year 2019-2020
BCO324 Cases in Marketing
Recommendations
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice explaining how it will solve the major problem/s.
• This should be written in a forceful style as this section is intended to be persuasive.
• Here integration of theory and coursework is appropriate.
References
Make sure all references are cited correctly.
DETAILED INSTRUCTIONS
