1. Content (70 points)

Include the following information about the company:

• General information about the company and its history
• Business category, markets, and products
• Size (revenue, rankings), number of employees, major locations, headquarters, major divisions
• Mission statement (if available) and general company objectives/goals; ESG strategy
• Competitors (who they are and why they pose a threat)
• Discuss at least 2 recent business events (occurred in the last 6 months)
• Use Excel to depict the following, and then include the Excel tables in the Word document as either part of the body of the paper, or in the end as appendix:
  • 3-year revenue trend
  • 1-year stock trend (+ explanation: increasing, decreasing, any noteworthy business change such as takeover etc.)

2. Style (maximum 15 points)

• Format:
  • 6 pages typed
  • double-spaced
  • 12 pt. Times New Roman font
  • margins set to 1 inch on all sides
  • the first line of paragraphs indented one half-inch
• Header with page numbers in the upper right corner
• Include subheadings (in MLA format)
• Spell-checked, and checked for grammatical correctness

3. References (maximum 15 points)

• Using MLA format, sources must be included in your text and at the end
• Cite every information source you use
• Do NOT copy & paste information from sources