Component & Comments Score
Executive Summary
/5
Introduction
/5
Issue identification
External analysis – industry position, form of competition
Internal analysis – core competencies, resources/skills, activities
/10
Analysis of the fit between choices of the firm and the external/internal analysis
Strategic choices and core competencies
Discussion of Welch’s decision and options not pursued
Use of related course material
/20
Analysis of organizational design
Analysis of the firm using the Star model (prior to the change, and post-change)
Analysis of the fit among the elements of the organizational design post-change
Use of related course material
/25
Analysis of the strategic leadership
Approach of Welch to leading change
Leadership development within the firm
Use of related course material
/25
Format
Maximum 2,500 words (single spaced) plus appendices
Exhibits referred to in text
Proper citation of references
Clarity and quality of writing
/10
Total
/100