1. Business software 1 marks

The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.

• Explain the different types of software used on the website to perform the current functionalities.

• What can be done to improve the software?

2. Payment and Security 5 marks

• What are the methods of payment available in the online store?

  • What other methods can be added? Explain why?

• What are the technologies used on the website to secure the online transactions?

  • What other technologies can be added? Explain why?

• What is the current privacy policy of the online store? Outline how the information is collected and used?

  • What can be added to the privacy policy? Explain why?

3. Categorize marketing and advertising strategy and method. 1 mark

• Explain the current online, offline, and social media marketing strategies of the e-commerce business?

• What can be done to improve the marketing aspects of the business?

4. Know your competitors. 2 marks

• Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.

• What can be done by learning from your competitor’s experience?

DETAILED ASSIGNMENT

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