FSM3075 Food Service and Hospitality Strategic Marketing Assignment, Strategy – Fast Casual is Killing Casual Dining

FSM3075

Food Service and Hospitality Strategic Marketing

Assignment, Strategy – Fast Casual is Killing Casual Dining

  1. Conduct internet research.  Find at least one article that discusses the strategic choices that your selected chain has made that might explain their exceptional recent success.  Summarize the article.  Provide a link to the article. (one page)

  2. In your opinion, why has the strategic choice identified in the article been successful? Pay particular attention to how this strategy is in contrast to casual dining’s current offerings. (one page)

  3. Is the company you selected likely to be successful in the future?  Provide your thoughts, but be sure to support your opinion by referencing their current offerings, the current market environment and current consumer preferences.

DETAILED ASSIGNMENT

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