global pricing and promotional strategies

You will need to read the case study very well and then answer the following 4 questions.Explain the elements of global pricing and promotional strategies

  1. What are IKEA’s Group’s core values? How do these values extend to IKEA India? Who is the typical IKEA India customer?
  2. What should Juvencio Maeztu do to ensure the growth of Ikea’s retail operations in the Indian market?
  3. Conduct a SWOT analysis for IKEA India (If you are not familiar with SWOT analysis contact me).
  4. Keeping the consumer in mind where and how should IKEA India expand?
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