global pricing and promotional strategies
You will need to read the case study very well and then answer the following 4 questions.Explain the elements of global pricing and promotional strategies
- What are IKEA’s Group’s core values? How do these values extend to IKEA India? Who is the typical IKEA India customer?
- What should Juvencio Maeztu do to ensure the growth of Ikea’s retail operations in the Indian market?
- Conduct a SWOT analysis for IKEA India (If you are not familiar with SWOT analysis contact me).
- Keeping the consumer in mind where and how should IKEA India expand?