International Business Project about Doughnut Vault.
Stage 1: Define Research Objectives
Organization and product categories
For this project, the selected organization for research is the Doughnut Vault. This is one of the
latest foodie crazes at Chicago in the United States. It has an address 4011/2 N and serves five
types of doughnuts and coffee (Vault, 2011). There is potential international growth for the
Doughnut Vault product in Canada and other countries in the US.
Research questions
How can Doughnut Vault recruit a suitable distributor in Canada?
What government policies, guidelines and regulations govern entry of new products in the
market?
How would Doughnut Vault position their product versus the competition?
How Doughnut Vault would ensure profit keeps increasing as it grows?
How would Doughnut Vault build a word-class distributor network?
DETAILED ASSIGNMENT
