Introduction to International Business (MGT 321)

  • Discuss the reasons and methods of governments’ intervention in trade (CLO: 1.2)
  • Analyze the effects of culture, politics and economic systems in the context of international business (CLO: 2.1)
  • Carry out effective self-evaluation through discussing economic systems in the international business context (CLO: 3.6)



Report Writing

Select any publicly listed Saudi Company that operates in Europe and/or Africa, and write a (minimum of 2000 word) report covering the following points:

  1. Present the study report with clear Introduction and Conclusion including your own views.                                                             (minimum words: 500, marks: 3)


  1. Using SWOT analysis, analyze the external and internal environment of your selected company.                                     (minimum words: 900, marks: 7)

Strengths: Explain the strengths of the selected company;

Weaknesses: Describe the areas of weakness in the company’s operations;

Opportunities: Examine factors that may improve the company’s chances of success;

Threats: Discuss the external threats to the business company’s success.


  1. Analyze the political, economic, cultural and legal challenges the company currently faces in any of the country it operates (select one country in which the company operates for this analysis).             (minimum words: 600, marks: 5)























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