Management Question
Read closely and review the attached Groupon Case Study. This assignment will assess your ability to assess enterprise strategy and make decisions that align with it.
Write a 4 – 6 page paper using MS Word (not including title page and references), and using proper APA format. The paper should address the following questions:
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How does Groupon create value and for whom is this value created?How does Groupon create value and for whom is this value created?
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Could a less sales-intensive approach like Groupon stores be the next phase of product growth?
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Which competitive model should Groupon worry most about? Why?
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If you managed a project in Groupon’s environment, how would you ensure your project is aligned with Groupon’s overall strategy?
SAMPLE ASSIGNMENT
