MK 222: Brand Concept Executive Summary Assignment
Assignment Overview:
Pick a relevant example that links to class concepts studied, or the marketing topic of the week noted
below and in Canvas. Your example can be a news story, article, trend, ad, video, e-mail, company,
product, organizational change, societal trend or any trends in the contextual environment (PESTLE).
Whatever topic you select make sure you can link it back to class concepts of your choice or the topic of
the week.
DETAILED ASSIGNMENT
