MKT 300 Week 8 discussion: Competitive Advantage

Consider each of the brands below. Review the list of potential sources of differential competitive advantage (differentiation) highlighted in chapter 8 , Disruptive Innovation. For each: a) indicate which one differentiation source you believe is the most important to them currently and, b) indicate which other differentiation sources you believe might hold promise for development for them in the near future and why:

  • Norwegian Cruise Line
  • Sears Craftsman Tools
  • Avon
  • Lowe’s Home Improvement Stores
  • The Salvation Army
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