For the discussion board this week you will review print materials for the CDC’s Tips From Former Smokers Campaign:

• First, research smoking behavior and report measures of prevalence specific to two populations (e.g. 28% of American Indians smoke) and three health challenges (disease/disability) that result from this behavior. Include relative statistics.

• Next, students will discuss determining readability and addressing diversity of print materials (see Chapter 9).
  • Determining readability: Discuss two of what you feel are the most important aspects to create a document that is easier to read
  • Addressing diversity: Why is ensuring materials are culturally conducive important? Then, describe one strategy health educators can use to create accurate materials.

• Then, review the CDC Matte Articles used in the Tips From Former Smokers Campaign. Using the attached SMOG readability index below, choose a matte article to apply the SMOG tool to.
  • Report the outcome of the SMOG assessment to the matte article. What grade level did the assessment reveal?
  • Health material should be written at a 6th to 8th grade level, does the article comply with this?
  • Did the article seem to address diversity in connection to the group it was created for? Why or why not?

• SMOG FORMULA TOOL: smog_formula.pdf