The Power of Social Media and Public Relations

Many organizations use social media as part of marketing and public relations campaigns to keep the company ahead of the competition and in the minds of current and future customers. Social Media companies are growing rapidly and buying out other companies to enhance offerings to their customers and eliminate the competition. For this Case Assignment, we will be exploring the offerings of Social media companies and what they provide to organizations.

Case Required Readings

20 Facebook Tools for Marketing Optimization (2020)
How to Use Instagram Stories for Business (2020)
3 ways to use Twitter Fleets to boost your business (2020)
14 Blogging Instagram Tips and Tools to Master the Gram (2020)


Use the readings list above and search EBSCOHost or ProQuest Databases to find additional information regarding the benefits of Organizational Social Media Accounts. For this 3 full-page (excluding title and references pages) paper to include 3 scholarly sources, provide the following:

  1. Start by using the APA 7th Template for this Assignment.
  2. Provide background on your current or a former company where you have worked.
  3. Select three social media companies that the selected company has used to reach and build its customer base. Cite sources and support your work.
  4. Compare and contrast the three social media companies:
    • What services are available to organizations?
    • How well do these services help to support and promote organizational awareness? Cite sources and support your work.
  5. Conclude with your opinion of which one would be the best fit for your organization.
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