What is the demographic make-up (i.e., age, gender, ethnicity, and class rank) of the study participants? For this research question make sure you include all relevant descriptive statistics.
PART I
Research Questions
RQ1: What is the demographic make-up (i.e., age, gender, ethnicity, and class rank) of the study
participants? For this research question make sure you include all relevant descriptive statistics.
This should ONLY be a written paragraph (no charts or figures).
RQ2: Is there a difference between participants’ gender and influencer likeability?
RQ3: Do male participants significantly differ from female participants on perceived
trustworthiness?
RQ4: Is there a significant gender difference for influencer credibility?
RQ5: Do perceptions of influencer authenticity significantly differ between male and female
participants?
RQ6: Is there a significant difference in influencer likeability based on the influencers’ industry
in which they operate?
RQ7: Does the participants’ perceived influencer trustworthiness significantly differ by
influencer industry?
RQ8: Does influencer credibility significantly differ by industry?
RQ9: Does perceived authenticity significantly differ among the industries influencers operate
in?
RQ10: Is there a significant difference for likeability, trustworthiness, credibility and
authenticity perceptions among the influencer “follower” categories (number of follower
range)? For this research question you should treat each “follower range” as a unique group
for comparison
DETAILED ASSIGNMENT
