Wk 1 – Apply: Business Plan: Company Overview Assessment

Each week you will prepare an assigned deliverable as part of your capstone project, a final Business Plan for submission to senior leadership.


For the weekly Apply assignments, assume you have a senior management role within your organization or a company you are familiar with and would like to research. Your company is facing a dilemma that is technology-, operation-, service-, or manufacturing-based, such as the company’s inability to meet consumer demand. Senior leadership expects you, as the manager, to collaborate with staff on creating a business plan designed to reinvigorate internal and external customers. Guiding your team, you must either generate a new or update an idea, product, service, or process as a resolution to the organization’s current challenge.


In this assignment, you begin your capstone project by assembling a Company Overview Assessment. You will identify your selected organization, provide a brief historic overview, evaluate the strength of the competitors, and select organizational challenges to research.


Assemble your Company Overview Assessment as a Microsoft® Word document. In 350-525 words, complete the following:

  • Compile a historic overview of your selected organization: your history (if relevant), company history (when it started and important milestones), management team structure, location, mission, vision, legal structure, flagship products or services, and competitive advantage (i.e., what sets it apart from competitors).
  • Write an evaluation of the competitors’ strengths for your selected organization.
  • Select an organizational challenge or dilemma you will research for your chosen organization


Format your assignment according to APA guidelines.


Submit your assignment.


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