Wk 2 – Internal and External Stakeholders

  1. This assignment provides students with the business scenario they will use for assignments throughout the course. The scenario requires students to imagine themselves inside an organization as consultants and to determine how to respond given the organization’s circumstances. Students utilize concepts from the weekly readings to identify the internal and external stakeholders and to understand the needs, motivations, and perceptions of each audience.


Analyze the information provided to you in the Best Game Productions: Company Background and Business Scenario.


Create a 1,000 to 1,400-word analysis in which you:

  • Explain the business scenario faced by Best Game Productions.
  • Identify the organization’s internal and external stakeholders.
  • Explain how the business scenario at Best Game Productions affects multiple internal and external stakeholders.
  • Identify the needs, motivations, and perceptions of each stakeholder.


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