Wk 3 – Apply: Business Plan: Consumer Needs Assessment Report

As a manager and developer of your Business Plan, it is necessary that you re-examine your current consumer base to ensure your recommended solution is aligned with consumer preferences and needs. Strategic managers determine the accuracy of target markets and make necessary adjustments.


As part of your Business Plan, develop a Consumer Needs Assessment Report.


A Needs Assessment refers to a systematic process of collecting information to help management teams make informed decisions to drive change, organizational solutions, and ultimately, improve organizational performance. The results of a Needs Assessment not only can provide managers with direction but also a justification of recommended solutions and initiatives.


Develop a Consumer Needs Assessment Report to support your Business Plan. In 525-700 words, complete the following in your report:

  • Propose relevant information to be gathered on your target market consumer.
  • Formulate how and when the information of your target market will be collected.
  • Elaborate on how the target market information to be gathered aligns with the impetus for change in your selected organization, addresses identified challenges, and aligns with strategic management principles.


Format your assignment according to APA guidelines.


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