Wk 4 – Internal and External Persuasive Communication

Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students use concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder.

 

Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications.

 

In this assignment, you must write a persuasive memo to one internal stakeholder and an email update to external stakeholders.

 

In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided.

 

Use that solution and your reason for selecting it throughout the assignment.

 

Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders.

 

Business memo:

 

  • Create a 750 to 1,000-word persuasive memo describing Best Game Productions’ dilemma to an internal stakeholder.
  • Choose one internal stakeholder in Best Game Productions.
  • Describethe scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided.
  • Includethe benefits and rationale.

 

Persuasive email:

 

  • Create a 400 to 700-word persuasive email describing the same situation to an external stakeholder, adjusting tone and word choice to suit the audience
  • Describethe scenario at Best Game Productions and explain the solution that you think is best.
  • Includethe benefits and rationale.

 

Cite at least two references in your paper.

 

Format your paper consistent with APA guidelines. You may consider formatting your memo as a business memo with appropriate heading. Example is located at the Center for Writing Excellence.

 

Submit your assignment.

 

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