1. Disruptive innovation and ambidexterity (Connect, Perform)

Complete the following sentence with the correct term related to innovation.

Engaging in innovation requires a looser structure, while implementing new ideas requires a more rigid structure. Organizations can meet both needs by using     .

Read the case study below and then answer the question.

Management at Work

Newspapers are under tremendous pressure to stay relevant as people increasingly turn to the Internet for news and feature articles. In response, many newspapers have enhanced their websites by adding more content, including podcasts, videos, and reporters’ blogs, and publishing breaking news on their websites well before the next edition of the newspaper goes to press. They then sell advertising on the website, and some put content behind a “paywall,” requiring users to purchase access through a subscription. For the most part, growth in revenues from online advertising and subscriptions has not offset losses of revenues from the print edition.

Ironically, as newspapers join the many other media companies that publish journalism online, there is that much more reason for people to cancel their subscriptions to the hard-copy edition and read the paper online. The newspaper companies are thus fueling the very trend that is leading to their demise.

Over the last year, the Central Times publishing company has invested heavily in its online presence. Its subscriptions manager recently surveyed people who had let their subscription lapse in the previous six months. Of those who responded, 86 percent said they no longer subscribe because they read the paper online. In response to the survey results, the publisher calls the editor in chief into her office and says, “Jax, I want you to pull together a cross-functional team that will prepare the paper to go entirely online within two years. Put them in the wing of the building we don’t use anymore since we had to let a third of our reporting staff go. They’ll report directly to you.”

If the publisher of Central Times wanted to use reverse innovation to increase profits, what might she do?

Figure out a way to print and distribute a very inexpensive newspaper that people want to read in Haiti, then use the same technology and processes to revamp Central Times in the United States

Gradually reduce the size and coverage of Central Times while developing another business, such as book publishing, and then ending the newspaper

Benchmark best practices at newspapers that are facing the same competitive pressure from the Internet but have maintained their profits

Exactly what she is doing: appoint a cross-functional team to operate independently from the rest of the company so the newspaper can

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