LIST THE PRINCIPLES THAT SHOULD BE OBSERVED IN A MARKETING PROGRAM. GIVE TWO SPECIFIC EXAMPLES OF HOW THESE CAN BE APPLIED TO A SPORT PROGRAM. DESCRIBE WHY THIS WOULD BE ADVANTAGEOUSKEY SPORT MARKETING CONCEPTS

THE SPORT MARKETING MIX

As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. The marketing mix, then, is the recipe for creating a successful marketing campaign. The elements of the marketing mix most commonly associated with sport are often referred to as the “four P’s”: product, price, place, and promotion (Kotler, 2003). In sport marketing, we often refer to the “five P’s,” including public relations as its own P (instead of lumping it in with promotion), given the significant role it plays in sport marketing. In comparison with the marketing of a laundry detergent, soup, car, or telephone, there are some unique aspects of marketing the sport product that must be accounted for when discussing the marketing mix. Some of the most important differences are presented in Table 3-1. These differences and their relevance to sport marketers will be discussed throughout the rest of this chapter.

Project Features (40 points)
For this assignment, you will take the output of your group’s A3 and continue development with
it by adding extra features. That means, clone your A3 team repository and work on your own
repository from here on.
In this project, we will use a “buffet” setup for developing your program. Select any feature(s)
from the list below to work on. If you have suggestions, bring it up with the instructor and it can
be added to the list with an appropriate number of points.
• 10 points each: Use of public APIs:
o Google Feed API – take any public feeds and display them in a useful way in your
program
o Google Places API – access directory information and display them in a meaningful
way in your program
o Google Geocoding API – convert urban addresses and display them in a meaningful
way in your program (don’t bother with “rural” addresses, or at least don’t bother
with their conversion accuracy)
o Google Directions API – get directions and integrate this back in your conversation
o Google Visualization API – utilize data either from the conversation or elsewhere
and display visualization in a meaningful way in your program
o Google Translate or Bing Translate API – translate parts of the conversation into
another language
o Google Prediction API – utilize data either from the conversation or elsewhere and
integrate predicted outcomes back into the conversation
o Wikipedia API – extract knowledge from definitions for your own conversation use
o Yahoo! Answers API – aggregate answers from Yahoo! for your own conversation
use
o Flickr API – search on specific tags based on your conversation and display relevant
results
o Twitter API – pull the latest tweets from a famous person, parse that tweet, and
integrate relevant information into your conversation

DETAILED ASSIGNMENT

20210327040254individual_project__1_

I will send you a link to go in using the username and pass word that I will be giving you later on. Then you click on Courses and pick Ca-163-1128 Food purchasing. You will Modules and go down to class 8:final which will have a list of things and you see it saying 8.1 Final Exam. Then you click on the test which will direct you to the test and start by clicking the button that says start quiz.

EXAM RULES:

1) This is an open-note exam. HOWEVER–you get only ONE attempt, the questions are randomized, and you are TIMED. This means you will NOT have time to look up every question and to be successful you should study the material prior to taking the test.

2) You have 50 minutes to complete this 50 question exam (1 minute per question). Your exam will automatically submit when the time has elapsed.

3) Exam questions are multiple choice and true/false.

4) You are presented with questions one-at-a-time and may NOT back-track to previous questions. You don’t need to see previous questions to answer the present question–you should answer each question using your own knowledge with limited assistance from your resources.

Research questions- on track

Statistical tests- on track

Operational procedures – add the info of how many people we are sending the questionnaires to. We may need to rethink our targets that we are sending the questionnaires to. If we decide not to change, then we need to explain some limitations that may occur. If we decide to target worldwide, we better explain the reason. Try to avoid picking up confounding variables and explain how we try to avoid. (e.g., we won’t send the questionnaires to a mother and her kids. To avoid sending non randomized targets, what are we going to do…?)

Variables- how to define the age group? We need to have some reasons.

Limitations- the population of interest/ sample may not be completely randomized. The differences that we found through this study may be due to some other factors. At the end, we need to explain how we try to eliminate these limitations.

Others- as for our final project, what we are going to do is to finalize our research proposal so we don’t need any raw data or questionnaires that collected back from our targets. Basically we don’t need to conduct our research.

Topic:
2. Journalism ethics are considered ideals or guidelines rather than laws (context
matters). They exist to guide journalists closer to the truth. Digital contexts have
posed some unique challenges for ethics in journalism. Choose 3 ethical guidelines
from the Canadian Association of Journalists Ethical Guidelines (Links to an external
site.) and analyze how these guidelines have been impacted by current conditions in
the field. What would need to change in journalism to ensure that journalists are able
to better adhere to these ethical guidelines?

DETAILED ASSIGNMENT

20210325180802proposal

     I.        Project objective:

This project is an opportunity for you to practice your knowledge in Java. It will allow you to develop your skills of working within a team, thanks to your interaction with your colleagues in designing and creating a small program.

   II.        Project Description:

The Saudi Heart Association recommends that no more than 30 percent of a person’s daily calories come from fat.  Each gram of fat is 9 calories. Given the grams of fat and the number of calories in a food item, we can calculate the percentage of calories that comes from fat for that food item as follows:

DETAILED ASSIGNMENT

20210325175138it401_project_t2_phase2

Goal: Build and examine a 3 op-amp instrumentation amplifier and a 1 op-amp difference amplifier. This will be a two week lab with one report.

1. Introduction

The instrumentation amplifier was discussed in class, and can also be found in Faissler chapter 32. Since this is your first “complicated” circuit, it will be helpful to try to lay it out on the prototype board neatly, in about the same configuration as the drawing of it. This will make it clearer that you have or have not wired up the circuit correctly. It will be useful if you can, at least partially, color code the wires that you use. It will also be helpful, before interconnecting the op-amps, to check each op-amp separately with gains near 1, to ensure that the chip functions. You do not need to take detailed data to do this. Add offset 10 K variable resistors if needed to set the output to 0 if the input is ground.

DETAILED ASSIGNMENT

20210325183541327_lab_6_manual

Task 2
In this task, you will work on checking assumptions, transforming data, and performing statistical tests
calculations by hand.
Follow these steps and document all your work in a journal:
1. Identify multiple assumptions relevant to the one-way ANOVA test. Perform tests for these
assumptions and fully discuss the results of the tests (CILO 1.1 – Assumptions).
2. Describe the most appropriate options for data transformation for the data, apply the selected
transformation, and explain why that particular choice of transformation was selected (CILO
1.2 – Transformation).
3. Complete all mathematical calculations needed to perform the statistical test, showing all
working in a clear and standardized format (CILO 2.1 – Arithmetic).
4. Draw the graph or table as appropriate, including all data points and all appropriate labels,
and providing any summary statistics (CILO 2.2 – Graphs).

DETAILED ASSIGNMENT

20210325183217qass_portfolio_project__3_

You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:

You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential information that a typical business plan includes. The secondary audience includes potential investors, employees, and business partners.

To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker has been test marketing the concept called Home Try-On, in which people in the South Florida test market can order five pairs of frames, keep them for five days at no cost, then decide which pair they would like to order, and which they will send back. This gives shoppers lots of time to try on the frames they are considering and get the opinions of family and friends.

On the job (Internal, Unsolicited Proposal)
Write a 2-3 page (2 if single-spaced, 3 or more if double-spaced) internal proposal, in memo form, to Mr. Gilboa, with your evaluation of the test market results and your recommendation how the company should proceed with this concept based on that test. Remember to include headings or sub-headings for each section in the proposal that explain this program-e.g. Background, Solution, Recommendation, etc. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Remember, Mr. Gilboa, the person to whom you submit your proposal, is in a position to order the implementation of the change recommended.

It is important that you develop this memo with your own thoughts and input. You can make the test market experience good or bad, and base your recommendation on that. Make up any information you wish to bolster your case; in the real world, you would have this kind of data and information before you would write this memo.

Here is an example: A rough outline for a favorable recommendation:

Subject: Home Try-On Market Concept Test

Background: As you know…profits down, store rents rising, we are seen as an old-fashion, undynamic company by the general public. Question: is the internet the answer? Marketing came up with concept of Home Try-On, and began test marketing it in South Florida in November of last year.

Perceived Risks Prior to Test Market: Concept too confusing for public? What if customers did not return the 4 pair of frames they did not want? What sort of breakage might be expected? Would postage and handling be too costly?

Test Market Results: Public seemed to love the concept. Orders very high. 98% return rate on 4 pairs they did not want. Virtually no breakage. Minimal shipping and handling costs, because customer had to agree beforehand to absorb these costs.

Recommendation: Expand test market to entire East Coast for an additional 4 months. Prepare to go nationwide if results from that test equally encouraging.

EXPERIMENT 6: CONSERVED QUANTITIES
YOU ARE RESPONSIBLE FOR PRESENTING YOUR DATA IN A MEANINGFUL AND EASY WAY FOR PEOPLE TO
UNDERSTAND. WHAT IS LISTED BELOW IS ALL THE WORK THAT NEEDS TO BE DONE. DATA IS ALWAYS IN A DATA
TABLE: IF IT IS NOT IN A DATA TABLE, IT DOES NOT GET GRADED.
PRELIMINARY MEASUREMENT:
Looking at the preliminary set up for this lab, write a short prediction of whether you think this experiment will be
success or not and why.
PART A: BOUNCING COLLISIONS (ELASTIC)
Complete Part A according to the lab manual. Include:
1. Data table
2. Were you able to determine momentum conservation?
3. Were you able to determine energy conservation?
PART B: STICKING COLLISION (INELASTIC)
Complete Part B according to the lab manual. Include:
1. Data table
2. Were you able to determine momentum conservation?
3. Were you able to determine energy conservation?

DETAILED ASSIGNMENT

20210325032549ex6_gradescope_rubric_1_