MBA 4401 – Tech Innovation & Product Management
Assignment Description: In this assignment, as in those you will do every 2 weeks going forward, you must report on your efforts to acquire new knowledge and skills needed to be a Product Manager.
INSTRUCTIONS:
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Choose one or more Recommended Topics, Blogs, or Newsletters for study.
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After you studied the topics selected, write a 3 to 4-page summary of what you learned.
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Remember that each of your Study Reports is a graded assignment and will be judged on the following criteria:
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Overall quality of your writing.
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The extent to which you cover a significant range of topics identified as important topics in Product Management.
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Your inclusion of recent topics into your personal studies (i.e., no more than one month old from the time of your reporting).
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Recommended Topics for Study:
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Market Research for Product Development
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Developing the Market Research Document (MRD)
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Personas Development
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Product Vision
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Product Strategy
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Types of Business Models
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Developing a Business Case
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Writing Use Cases
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Developing the Product Requirements Document (PRD)
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Product Roadmaps
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Product Pricing and Forecasting
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Product Testing
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Product Launch Planning
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Product Marketing Planning
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Agile Software Development
DETAILED ASSIGNMENT