Digital marketing
Read this article: https://www.entrepreneur.com/article/290891
And then this article: https://www.entrepreneur.com/article/289622
For this assignment and all assignments, to receive an A, you need to:
Show evidence that you read the readings and/or watched the videos.
Type your answers in complete sentences with good grammar and no errors.
Then answer the following questions:
1. Why is ethical marketing important?
2. The first article lists 5 steps to creating ethical marketing. After reading the second article, list one more step to creating ethical marketing and list why it should be on the list.
3. The second article seems to take a left hand turn and starts talking about why long articles is so important. Do you agree with the argument that a lot of content is a key to developing trust? Why or why not?
4. Think about the brands you are loyal to. Pick two brands you trust. After some self-examination, why do you trust them? Now list one brand that has lost your trust. Explain why you don’t trust them any longer. Include a few sentences for this answer. Don’t just answer in one quick sentence.
5. People were offended by this ad. Social media erupted about it in a super negative way. The ad was pulled immediately. The brand apologized.
This YouTube link seems to keep breaking. If it doesn’t work for you, try this: https://www.youtube.com/results?search_query=dove+chocolate+commercial Then watch the commercial entitled
Business
- While living in Kansas, Roger Simmons bought a pickup truck on which Boeing Wichita Credit Union (BWCU) held a security interest. The state of Kansas issued a certificate of title for the truck listing BWCU as a lienholder. Simmons then moved to Colorado and, without BWCU’s knowledge, surrendered the Kansas title to apply for a Colorado title. A Colorado title was issued that, for unknown reasons, did not include the BWCU lien. Simmons then moved back to Kansas and applied for a new Kansas title. This title did not show BWCU’s lien. When Simmins went through bankrupcy, BWCU claimed it had a perfected lien on the truck. Did it?
- In one year, Oral F. Sekendur filed two Chapter 13 petitions within days of adverse decisions in nonbankruptcy cases. They were dismissed because Sekendur failed to report all his assets. He was ordered to pay one opposing party’s attorney’s fees, and munites before a hearing to consider sanctions for his failure to comply with that order, he filed another Chapter 13 petition. He never paid the filing fee. Sekendur admitted he had no income and there was no change in circumstances following dismissal of his earlier Chapter 13 cases. he was warned that his Chapter 13 case might be dismissed for having been filed in bad faith, so he moved to convert his case to a Chapter 7. On his own motion, the court moved to consider dismissal for Sekendur’s failure to pay filing fees. Sekendur did not show up at the hearing. The court dismissed the case for unreasonable delay prejuducial to creditors–that the case was filed in bad faith. Did Sekendur file in bad faith? [In re Sekendur, 334 B.R. 609 (Ill.)]
pythons programming
This assignment will allow you to practice algorithmic thinking and basic Python programming with several small-scale problems. As you solve each problem, follow the steps of algorithmic thinking as outlined below. NOTE: you only need to provide an algorithm, flowchart and test cases for part 2 (no algorithm/flowchart/test cases are needed for part 1).
- Step 1: Algorithm Description. Use an algorithm and a flow chart to develop and express your algorithm that accomplishes the given task. Remember, you have to be very explicit and clear to make sure one can actually accomplish the task following your directions. Describe the input(s), output(s) and the process of the algorithm.
- Step 2: Program Code – Implementation: Implement the algorithm in Python using the basic structures we covered in class (ONLY USE CONCEPTS COVERED IN CLASS):
- User input
- Variables
- Operators
- Conditional execution
- For/while loops
- Data structures
- Functions and modules
- Pandas
- **Step 3: Program Testing: **Create a Test Plan with two or three test cases that demonstrate your code works as intended. Explain how you used these test cases in your comments.
- Step 4: Program Documentation: Be sure to comment thoroughly so that it is clear that you understand what every line of the code is intended to accomplish.
Part 1: Data Analysis and Visualization
You will work with a dataset that contains information on a coffee shop’s sales. The dataset is below. DOWNLOAD THE DATASET AS A CSV FILE ON YOUR COMPUTER FROM THE LINK BELOW AND READ IT IN PANDAS FROM THERE. DO NOT READ IT FROM THE LINK BELOW.
Dataset: https://drive.google.com/file/d/141afTVoF0J2FjpLI-VfERyJM7aWUQ8az/view?usp=sharing
Variables:
transaction_id – transaction id
transaction_date – transaction date
transaction_time – transaction time
sales_outlet_id – sales outlet (A, B, C, D, E, F or G)
staff_id – id of the staff member
customer_id – ID of the customer
instore_yn – whether the sale was in the store (yes or no)
product_id – id of the product
quantity – quantity purchased
unit_price – price per unit (item) in USD
promo_item_yn – whether the item was on promotion (yes or no)
Question 1.
Import the csv file in pandas and save it as a dataframe. Then, write a code that returns: (1) the first 10 and last 10 rows; and (2) the number of rows and columns in the data set. Discuss what the code shows you about the data set.
Question 2.
Write a code that returns: (1) the distribution of sales outlets (including a count of each outlet type and a bar chart); (2) the minimum and maximum transaction_id; (3) the minimum, maximum and average customer_id; and (4) the distribution of products in bought in store (yes or no) using a pie chart.
Question 3.
You discover that the variable unit_price was incorrectly recorded. Create a new variable unit_price_corrected where you add 1.50 to unit_price for the first 100 items, and you subtract 1.50 from the unit price for the remaining items in the data set. Then, calculate and compare the average of unit_price and unit_price_corrected.
Question 4.
The coffee shop’s management wants to find out which of the outlets has the highest revenue. Calculate the total revenue for each of the outlets. Remember that total revenue will be unit_price_corrected multiplied by quantity. Also, present your calculations using a line graph. Explain what you found and what the chart shows.
Question 5.
The coffee shop’s management wants to find out how the staff are doing in terms of sales. For each of the staff ids, calculate the total product units sold and the total revenue sold. Provide two bar charts (one for total product units, one for total revenue) by staff id, and interpret your findings.
Question 6.
Develop one question yourself that can be answered with the information included in this dataset. Write the code to answer the question, and include a visualization.
Question 7.
Develop one question yourself that can be answered with the information included in this dataset. Write the code to answer the question, and include a visualization.
Part 2
You are hired to develop an online management system for a cafe. This program will be used by the café admins and will help them manage online orders. Use a function to develop a program with the following features:
- Allow the café admin to enter the menu items until the user enters quit to stop. The list should include a minimum of 10 items. For example: main_categories = [Americano, Espresso, Cheese sandwich]
- Use the main menu list you created in step 1 to create a dictionary that should contain the price of each of the menu items with their respective cost. For example: items_price= {“Americano”: 13, “Espresso”: 9, “Cheese sandwich”:15}
- Use the main menu list you created in step 1 to create another dictionary that should contain the quantity of each menu item. items_quantity={“Americano”: 50, “Esspresso”: 30, “Cheese sandwich”:10}
- Use the main menu list you created in step 1 to create another dictionary that allows the cafe admin to record the rating received from customers on menu items. The ratings are scored on a scale from 1 to 5, with 5 indicating the maximum customer satisfaction. For example: items_rating = {“Americano”: 4, “Esspresso”: 1, “Cheese sandwich”:5}
Your function should return the following data structures separately:
- The dictionary that includes all entries.
- A list named satisfied_item, which includes the items with satisfaction of 3 or higher.
- A list named highprice_item, which includes the items with price above 10 .
- A list named few_items, which includes the items with quantity less than 5.
Sociology
Explain the main assumptions of C.W. Mills’ power-elite theory and his arguments about which social groups dominate U.S. society and how. Explain how Mills’ assumptions relate to the main assumptions of conflict theories generally and Max Weber’s perspective on the state and political conflict in particular. Critically evaluate the strengths and/or weaknesses of Mills’ power-elite theory. Be sure to (1) cite course readings using ASA style and (2) explain and provide reasons or examples to support your evaluation of Mills’ theory.
economic problems in the 1970s in superpower countries
What are the key economic problems in the 1970s?
- What do the oil crisis of the 1970s and the loss of the Vietnam War tell us about the limits of power of the United States abroad?
- Why didn’t our military might because America clearly possessed the most powerful and technological Advanced military in the world in the 1970’s help us?
- Do we face similar limits of power as the lone remaining superpower today?
Quantitative vs. Qualitative research in accounting
Assignment Question(s): (Marks 15)
Question 1: The correct and complete sequence of steps in conducting research is as follows:
1.Identify broad area,
2.Select topic,
3.Decide approach,
4.Formulate plan,
5.Collect information,
6.Analyze data,
7.Present findings.
Using our Saudi Digital library (SDL) you should find two papers in accounting field and determine for each paper the steps described above. [4 marks]
Paper 1 | Paper 2 | |
1.The broad area of the paper | ||
2.The topic | ||
3.Approach used | ||
4.Data source | ||
5. Data analysis | ||
6.Findings |
Question 2: Write a description of the research problem you propose to investigate and explain why you chose this topic. [2 marks]
Question 3: What should be considered in developing a good research idea? [2 marks]
Question 4: What are the five categories of research methods?[2mark]
Question 5: Differentiate between Quantitative vs. Qualitative research. [2.5 mark]
Question 6: Define ANOVA and Regression Analysis
concert
You will attend a live or virtual concert and write a paper of at least 600 words describing the music you heard and the experience you had. Please include the following:
Attach a copy of the program, if there was one.
Name of the artist(s), location, date.
What was the genre of the music?
What influences from the past do you hear in the music?
Why did you like or dislike the performance?
political science
1) What do you consider to be the biggest threat currently facing the United States and (briefly) why? If you were a member of Congress (you decide with house, state, and party), what legislation would you propose to try to mitigate this threat and how would you guide your legislation through Congress to give it the best shot of passing? What road blocks would you expect to run into and how would you attempt to get around those barriers while operating within the law. Who will have an interest in preventing the passage of the legislation and how will the author either bring those interests on board or get around them? In other words, how would you maximize your ameliorating effect on the issue? Your response should draw on topics covered in the course material Relevant units include but are not limited to political parties, the media, the Congress, and the Constitution.
2) . A transgender state employee sues his state because the state employee health insurance plan has a blanket policy of refusing to cover surgeries and medical procedures related to gender transition. The employee argues that the procedures are medically necessary for the treatment of gender dysphoria. Your essay on this prompt should take a position on whether a state’s refusal to cover these medical treatments violates the Constitution. To make your claim, choose 2 civil liberties or civil rights that might be relevant to such a case and evaluate whether and how the government is or is not violating those liberties/rights.
Political Science
Conduct research and write an analysis that COMPARES and CONTRASTS the role of religion in the politics of Iran and of the United States of America respectively. Your paper should take account of the concepts of POLITICAL ISLAM (Iran) and of CHRISTIAN EVANGELICALS (USA), especially of the effects these concepts have shaped the politics of Iran and of the United States of America respectively. Use concrete examples from history and from current affairs to clarify your analysis.
literature
This essay will be graded on presentation, organization, content, development, and mechanics.
Use MLA format for essay. This essay should be written in first person.
In a short essay of three paragraphs (distinct introduction, body, and conclusion) address the questions posed for one of the topics below. You only need to pick one topic for your essay.
Topic 1: What movie, television show, video game, book, piece of music, or poem has most influenced or changed how you perceive the world? At what age, and in what way did it influence you? Was this influence positive or negative? Why do you suppose it had such an impact on your life?
Topic 2: If you could have a thirty-minute conversation with anyone living or deceased, who would it be? Why would you want to talk to this particular person? What topics would you discuss with them? What questions would you want to ask them? What do you think you would gain from this conversation?
Topic 3: Many people dream of becoming president of the United States. Would you ever like to run for public office? What causes or issues would you champion? What polices or laws would you change if you were in a position of power? Do you think the overall experience of serving as the President of the United States would be worthwhile?