concepts of customer satisfaction, loyalty and commitment. The selected company to be from Middle East.

1. Intro – describe the company and its background. Discuss how they achieve loyalty currently through customer satisfaction (200 words approximately).

2. Main discussion – link the company you have chosen and its loyalty creation effort to theory. Discuss the concepts of customer satisfaction, loyalty and commitment, Use academic evidence (references) to support your claim and arguments.

3. Be critical, i.e. look at the arguments from all angles. Sometimes you may support your discussion by bring other marketing concepts, in a logical fashion, into the argument.

4. You can produce your own diagram, to show what the organisation should do. Offer some suggestions to the organisation you are focussing on.

5. Provide a short conclusion (150 words approximately)

DETAILED ASSIGNMENT

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